Build smart workflows that trigger the right message at the right moment — abandoned cart, payment confirmation, lead follow-up, and more.
From simple event triggers to complex multi-branch workflows — automate any customer journey.
Trigger messages on any event: new order, abandoned cart, payment received, form submission, or custom API events from your app.
Chain actions together: send a message → wait 2 hours → check if replied → if not, send follow-up. Infinite flexibility.
Branch your workflow based on customer data, message content, CRM fields, or payment status. Every customer gets a tailored journey.
Add intelligent pauses between workflow steps. Wait for a reply, wait N hours, or wait until a specific time before the next action fires.
Update contact fields, add tags, change deal stage in HubSpot/Salesforce — automatically, as part of any workflow step.
Get started instantly with 50+ pre-built automation templates — abandoned cart recovery, post-purchase follow-up, appointment reminders, and more.
Select what starts the workflow — a Shopify event, a form submission, a time delay, or a custom API call from your app.
Add steps: messages, waits, conditions, API calls, CRM updates. Use the visual canvas to see the full journey at a glance.
Enable the workflow, then monitor performance in real time. See how many contacts are in each step, and optimize drop-off points.
Connect Automation with 60+ platforms — no developer needed.
