The WhatsApp Green Tick (Official Business Account badge) next to your business name is the ultimate signal of trust. It builds credibility, increases open rates, and assures users that they are chatting with a verified entity.
1. Core Eligibility Criteria
Not every business with a WhatsApp Business API is eligible for the Green Tick. Meta reviews accounts based on the following criteria:
- Meta Business Suite Verification: Your business must be fully verified in Facebook Business Manager.
- Two-Factor Authentication: Enabled on your Meta developer profiles.
- Notability: Your brand must be a well-known name with organic press coverage. Paid promotions and press releases do not count.
- Messaging Volume: Maintaining a healthy Tier 2 messaging limit with a "High" quality rating.
2. The Application Process
You can submit your application directly from your Meta Business Suite or let KomBric guide you. In the portal, navigate to Phone Numbers -> Settings -> Profile -> Request Official Business Account. You will need to provide supporting links to organic news coverage, media articles, and your verified domain.
3. What to Do If Rejected
If your application is rejected, you can re-apply after 30 days. Use this time to build brand search presence, obtain organic PR mentions, and maintain high messaging quality scores. In the meantime, you can still send broadcasts and automate support using your standard business display name.