FashionHub India Recovers ₹1.2Cr in Abandoned Carts

Learn how India's leading online fashion retailer integrated KomBric WhatsApp automation to recover lost sales and boost customer lifetime value.

The Challenge

FashionHub India suffered from high shopping cart abandonment. Email and SMS campaigns yielded less than 2% click-through rates. They needed a high-engagement channel to reach customers and incentivize checkouts.

The Solution

By integrating KomBric with their Shopify store, FashionHub set up automated multi-stage WhatsApp broadcast notifications. When a user abandoned their cart, KomBric automatically sent a WhatsApp message after 30 minutes showcasing items with quick checkout buttons, followed by an discount offer code after 24 hours.

The Results

Within 90 days of going live, FashionHub recovered over ₹1.2 Crores in lost sales. Their click-through rates skyrocketed to 24%, and customer response rates for sizing queries improved, helping support agents close tickets in minutes.

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Key Metrics

₹1.2Cr
Abandoned Cart Revenue Recovered
35%
Cart Recovery Rate
3.2×
ROI in 3 Months

Client Profile

Company: FashionHub India
Industry: E-commerce
Channel: WhatsApp Business API
Status: Active partner

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